The key challenge was aligning the strategic input of the executive leadership team, and their various areas of focus, with a concurrently running major global customer research project. The visualisation had to balance key strategic business goals (that were somewhat fluid during an intensely tough economic time in the crypto sector), with data emerging from the research.

Halfway through the project, the executive sponsor left his role. The new sponsor had less future-facing and more pragmatic goals so a pivot was needed. We also hired a senior UI specialist in the middle of the project who had begun working with the Brand team on a UI redesign.

This meant taking the team through more revisions than was ideal - and keeping everyone focused and energised. It also meant keeping a constant stakeholder feedback loop running to ensure no misalignment in such a fluid environment.

The final result was a vibrant and inspiring product vision that was firmly aligned to business goals and a thorough understanding of customer needs.