Helping musicians and music professionals in Africa develop their careers through a networking platform.
The previous iteration of the website had little traffic due to a lack of incentives for people to return.
We did the following:
UX research
Stakeholder workshops
Strategy sessions
Information architecture
UX concept
UX design
Project management
Outcome:
Increased traffic and repeat visits
More profiles created and claimed
Increased traffic via new newsletter
Music in Africa. 2017. Worked with Anne-Sophie Leens
Cape Town